Analytics & Modeling Consultancy

Turning complex data into clear decisions

Arnold Insights Group provides marketing analytics and statistical modeling services for financial services firms seeking precision and clarity.

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About

Brian Kramer, Founder of Arnold Insights Group

Brian Kramer Founder & Principal

Analytical rigor meets practical strategy

Arnold Insights Group is an analytics consultancy founded by Brian Kramer, bringing over two decades of experience in data, statistical modeling, and data-driven decision making to the financial services and marketing industry.

With deep expertise spanning predictive modeling, marketing analytics, and direct marketing optimization, we help organizations cut through the noise to find actionable insights that drive measurable results.

We believe the most valuable analysis isn't just technically sound — it's clearly communicated, practically applicable, and directly tied to business outcomes.

Services

Marketing Analytics

End-to-end analysis of marketing performance, customer segmentation, campaign measurement, and ROI attribution. We help you understand what's working, what isn't, and where to invest next.

Direct Marketing Optimization

Data-driven targeting, response modeling, and campaign optimization for direct marketing programs. Maximize conversion rates and lifetime value through rigorous analytical frameworks.

Statistical Modeling

Custom predictive models including GLMs, machine learning, and classification models tailored to your business. From model development through validation and deployment.

Data Strategy

Assessment and roadmapping for organizations looking to build or mature their analytics capabilities. We bridge the gap between raw data infrastructure and actionable business intelligence.

Contact

Let's talk about your data

Whether you have a specific project in mind or want to explore how analytics can improve your operations, we'd like to hear from you. Fill out the form and we'll be in touch.